Mirror Image of Home Pricing in Central Mass

When it comes to the reality of pricing a home in Central Mass, it’s natural that buyer’s and

Pricing Strategy
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seller’s points of view reflect their different roles and objective. In a way, they are mirror images of each another.

From the seller’s point of view, pricing their Central Mass home starts out from the reality check of the “comps”; the prices recorded in recent comparable neighborhood sales. From there, the pricing decision revolves around the tradeoff between maximum asking price versus the desire for a speedy sale. Even if there is no time pressure at all, serious sellers will still set the asking price below a level that indicates disregard for current market realities. Rather than communicating “this place is worth more than what people are willing to pay,” overpricing only serves to needlessly put off buyers and their agents. If time pressure is an issue, experienced sellers will peg the asking price just enough below neighborhood comparables to make the value evident. Tagging “motivated buyer” on the listing can attract attention, but the right price cuts to the chase. That’s a tactic bound to draw timely offers, especially when a Central Mass property is in A+ showing condition,

For most prospective Central Mass buyers, it’s the mirror image. Rather than starting from the reality of neighborhood comps, the pricing of their future home begins as an abstraction: the “looking” range. The top of the range will be a figure that is derived from what is comfortably affordable rather than what that figure will command in the current market. Once the serious house hunt is underway and some area properties have been visited, that top-of-range number will almost always need some adjusting, usually (but not always) upward.

Negotiate You and I Want Street Signs Negotiation Agreement
“© iQoncept/Adobe Stock”

Thereafter, when some desirable Central Mass properties have been located, pricing from the buyer’s perspective is apt to become largely an exercise in deconstruction. Even though a home is actually desirable, it’s hard to resist zeroing in on the property’s weak points, turning imperfections into subtraction fodder for mental offer calculations.

In a successful transaction, the mirror images of buyers’ and sellers’ approaches to home pricing do ultimately wind up meeting. That’s another area where having a knowledgeable Central Mass Realtor® on your team is invaluable. When it comes to offers and counter-offers, whether you’re a buyer or seller, having your side of the negotiations handled by an experienced professional is a sure way to keep the other side tethered to reality. Arriving at a bottom line reflecting realistic and lasting Central Mass real estate value is what most often winds up bringing both parties to a happy conclusion. The first step? You guessed it: call me!…..Realty Ace, LLC your Certified Pricing Strategy Advisor.

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